Fabelab

Art Direction, Packaging & Content Creation

Packaging & Catalogues (2016-2019)

Elevate the old, incorporate the new.

Fabelab had a mix of visual identities past and present and was in need of a clean-up. As the art director, I created a new catalogue design along with a more Scandinavian aesthetic that helped to illustrate the brand’s sustainable efforts, without losing their pops of colour and fun. New boxes, hangtags and product labels were also created. Featuring golden details that elevated the brand’s retail appearance. Small story cards were added to each product range that could better reflect Fabelab’s playfulness and character personality. Greater attention was brought to retail merchandising, visiting key partners to have the in-house designed window and shelf display material set up and styled for a better customer shopping experience.