Plenti

Design and Strategy

Created together with:

Eva Hámorniková & Karolina Budvytyte

New name, same heart.

Plenti, previously known as Rub og Stub. This Danish brand was lost in its brand architecture and visual identity. We gave the brand an overhaul while maintaining the fun community-oriented values they are so well known for. Hand-stamped prints were created using food waste and digitally manipulated to create a fun play on the subject of food surplus. The tactile prints paired with the clean logo created a balance between the brand’s local roots and its global consultancy goals.