Show Me Slow

Brand Strategy and Identity

Self-Initiated

Thinking ahead in a new era of post-pandemic tourism.

Show Me Cph is a well-loved and family-owned tour operator in Copenhagen. The brand offers unique experiences in Copenhagen but was in need of something to attract the locals. Show Me Slow was the perfect solution. An extension of the current offers, that targets those who seek a slower pace, local connections and authentic travel, in a safe way.

The campaign strategy features a branded bus, driving to pop-up farmers’ markets held together with other tour partners. A floral installation inside the bus creates an immersive nature experience while visitors climb aboard and are offered a taste of local botanical gins. Show me slow would embrace tactile touchpoints such as a packed paper bag lunch, seat pocket stories, and recipe prompts. SoMe channels would focus on sharing rich, authentic photos and stories from the partners and customers.